Communications & Marketing Specialist
Welcome! My name is Sean McGee, and I'm a Communications major with a passion for digital media, marketing, and storytelling. This portfolio highlights my senior Capstone Project conducted in partnership with McGee Toyota of Hanover.
Here, you'll find examples of my work in marketing strategy, media production, and communication analysis—all developed through real-world experience over my two years at Stonehill College.
Real-world marketing campaigns • Data-driven strategies • Creative storytelling
28%
Engagement Increase
6x
Weekly Posts
Real marketing solutions for McGee Toyota of Hanover
Comprehensive analysis of McGee Toyota's digital presence, identifying key opportunities for brand consistency and engagement growth.
30-day content calendar featuring "Toyota Tips Tuesday" and "Employee Spotlight Friday" themes that increased weekly posts and engagement by 28%.
Assessment of internal communication workflows and recommendations for streamlining collaboration between marketing and sales teams.
About the Project
My Capstone Project brought together everything I learned as a Communications major—from social media strategy and content creation to data analytics and brand storytelling.
Conducted comprehensive digital marketing audits and competitive analysis
Filmed and edited promotional videos using Adobe Premiere and iMovie
Delivered 28% engagement increase and 5,200+ video views in one month
Skills & Expertise
A diverse skill set combining creative storytelling with data-driven marketing strategies
Platform strategy, content calendars, and engagement optimization
Video editing, photography, and visual storytelling
Performance tracking, insights reporting, and strategic recommendations
Voice consistency, messaging strategy, and audience targeting
Adobe Premiere
iMovie
Hootsuite
Google Analytics
Slack
Canva
I'm actively seeking opportunities in marketing, communications, and digital media. Let's discuss how I can help your team grow.